August: 29, 2020
By: Hitesh Bhasin

Introduction

Nike, Inc., an American multinational organization involved in the design, development, manufacture, marketing, and sales of footwear, clothes, equipment, accessories, and services, created this advertisement. The business has its headquarters in the Portland metro area, close to Beaverton, Oregon. The advertisement was featured on the official corporate website at https://www.marketing91.com/nike-advertising/. The company claims that its goal is what drives them to make all practical efforts to raise human potential. They accomplish this by creating game-changing sports innovations, enhancing the sustainability of their products, cultivating a diverse and creative global staff, and positively affecting the communities they are proud to serve.

Contrast

As can be seen from the draw-over image beneath, the mountain portion of the design clearly demonstrates the contrast principle, which has also successfully increased visual appeal in the overall design. The Nike addition looks great overall and coordinates well with the other colors thanks to the use of the white contrast color. What the human eye should notice versus what it should ignore is plainly determined by the contrast.

Repetition

This is one principle that, if applied excessively to a design, has the potential to ruin the whole project. Repetition is beneficial since it may be used to highlight a point and make the design simpler to understand. You can plainly see the repetition concept on the information below as well as the Nike emblem in the Nike advertisement because it was used appropriately and didn’t ruin the design.

Alignment

The Nike advertisement also demonstrates good use of the alignment principle, which is obviously demonstrated in the text in the image. By using proper alignment, it is feasible to read the text in the image word for word, from beginning to end. The designer of this advertisement employed the correct alignment for the logo and the text to create the reading path the user’s eyes should take when reading the message.

Proximity

As you can see from the draw-over image below, the Nike advertisement effectively used proximity. The set of related products is clustered together and they are close to one another, making them easier to identify as related than unconnected. Reading the text would have been a little more difficult if the advertisement had been aligned incorrectly, and there’s a good probability that potential customers would somehow lose interest in the ad as well as the product you are trying to sell.

Color

The colors used in the design were well chosen and blended in perfectly. because they are neither too light nor too dark The colors fit perfectly in the ad because they somehow match the color of the logo. There is a black color in the background that also matches the color of the logo, as you can see from the image below. A good color combination makes the overall design look amazing and eye-catching. The color of the mountain also has a white color that is also found on the lower part of the shoe.

Typography

The typography used in the ad was really good-looking and appealing, easy to read and follow from the start right to the end. The spacing between characters was consistent, especially in the first heading and the second subheading. Even though the first heading appears to be larger than the second subheading, it makes reading the text in the ad easier, and every word in the design begins with a capital letter and is consistent throughout.

Conclusion

The designer did an excellent job on this design, besides the fact that even Nike company endorsed it and used it on their official website. This image works well for the project because proper measures and standards were followed accordingly when the design was in progress.